Digital Campaign - Arctic Fox

A set of social-first campaign assets created for Arctic Fox through Our Era Magazine, combining art direction, video editing, motion design, and copywriting into a cohesive digital rollout. Working from provided brand direction, I developed a suite of content designed for social platforms, including two key self-initiated pieces: a motion-based ad and an edited video created to extend the campaign beyond static deliverables and enhance its digital impact. Inspired by magazine design language and analog visual systems, the work translates print-led composition into bold, impactful social content. Copywriting was developed alongside the visuals to maintain a consistent tone and narrative across image and text, resulting in a unified and platform-ready campaign.