Brooklyn Store Launch - Joe & the Juice

I created a campaign flyer for Joe & The Juice to celebrate the launch of their new Brooklyn store, developed as a three-day cultural event in collaboration with Office Magazine, Bloom Bloom, and Don’t Let Disco. The concept reimagined the store opening as a festival-style lineup, positioning each day as a curated cultural moment rather than a traditional retail launch. The event programme included live music, giveaways, experiential activations, and free coffee, designed to reflect the energy and pace of New York. The visual direction was led by a culturally embedded New York sensibility, blending lifestyle branding with event culture to create anticipation and engagement across digital and social platforms. The flyer was printed and handed out across New York and featured on the J&TJ social media platforms.