SADAM Music video - David Armada & N4T

Direction and production for SADAM by David Armada ft. N4T. A stylised visual narrative capturing the heat, energy and spontaneity of a London summer, following the artists through Elephant & Castle as the day unfolds into a street party. I led the project from concept through execution, developing the visual direction, directing and producing the film, alongside designing the storyboard and title card. The visual language combines dynamic camera movement, split-screen compositions, graphic transitions and saturated summer tones to create a fast-paced, cinematic portrait of the culture that the video represents.