Salomon X Push- LIKEWISE

* full film link below via visit website button* A 15–20 second cinematic spec film created in collaboration with PUSH × SONDR for Salomon. The brief challenged us to communicate how style can act as a vessel for personality without creating a traditional product advertisement. The concept, Likewise, follows two young Londoners from completely different backgrounds whose days unfold in parallel through split-screen storytelling. As their routines, environments, and relationships are contrasted, the film gradually reveals that they are unknowingly moving toward the same destination. Their meeting becomes the emotional payoff: a shared appreciation for the same pair of Salomon shoes. I worked as the Producer, Co-Director, and Editor, leading casting, production coordination, creative direction, and post-production. Using Premiere Pro and After Effects, I crafted the film’s pacing, transitions, and parallel narrative structure to create a cinematic, character-led story that prioritised connection, individuality, and culture over a conventional product showcase. Role: Producer, Co-Director, Editor Tools: Adobe Premiere Pro, After Effects Deliverables: Concept development, casting, production management, editing, motion design, and final film delivery.