Yaku Stapleton - Motion + Video

I contributed to the conceptualisation, shooting, editing, and creation of animated assets for Offcuts, a social content series documenting the lead-up to a Yaku Stapleton event where customers could shop one-of-one pieces reworked from past collections and toiles. Using After Effects, I developed motion assets that helped build anticipation throughout the campaign, creating a narrative that unfolded over time rather than through a single piece of content. Working across multiple stages of production allowed me to help shape the visual language of the project from concept to delivery. What I enjoyed most was exploring how motion can be used as a storytelling tool. Building momentum, creating engagement, and extending the life of a campaign beyond static imagery. View all video assets via link or click visit website button below: https://drive.google.com/drive/folders/1PJkwDFTKPzLHikkwiEzxFF129gMTKbvr?usp=sharing