BGR Logo

Logo design for BGR, an independent London-based underground music label founded by David Armada. I developed a custom logotype that leans into a heavy, industrial feel, using a brushed metal texture to give it weight and presence. The letterforms are bold and compact, with softened edges that contrast against the raw, worn surface. Balancing something clean with something more aggressive. I also explored a fragmented variation of the logo, introducing sharp cuts through the type to reflect disruption and movement within underground music culture. This secondary version adds flexibility across artwork, covers, and motion, giving the identity a more dynamic edge. The final outcome is a strong, adaptable mark that sits comfortably within the underground space while still feeling intentional and design-led.